Design Evolution from the Late 19th to the Mid-20th Century
“The History of Graphic Design. Vol. 1. 1890-1959” by Jens Müller, edited by Julius Wiedemann, provides a thorough overview of the early development of the graphic design profession. It covers the evolution of advertising, corporate identity, packaging, and editorial design from late 19th-century poster design to the work of the mid-20th century. It’s ideal for professionals, students, and design enthusiasts who want to understand the significant impact graphic design has had over the past 70 years.
The Evolution and Growth of Graphic Design
First Steps and Major Advances
This book traces the evolution of graphic design from its earliest days, from the creation of posters to its transition into advertising and alternative media. It provides an overview of more than 2,500 designs from around the world, along with 71 in-depth biographies and insights into 61 pioneering designers. Understanding how design has changed in response to social, cultural, and technological changes requires an understanding of this section.
Sequence and Historical Context
Divided into decades, the volume begins each section with a brief synopsis and graphic chronology to help the reader better understand the unique characteristics of each era. The inclusion of David Jury’s introductory articles provides a deeper historical context by linking the innovative inventiveness of the 19th century with the earliest printing, engraving, and lithography techniques.
Iconic Designs and Groundbreaking Designer Biographies
Important Figures and Their Contributions
Rather than simply listing designs, this book delves into the lives of notable designers such as Saul Bass, A.M. Cassandre, El Lissitzky, Herbert Matter, Edward Johnston, and Alphonse Mucha. Each profile offers an in-depth examination of how these designers’ avant-garde methods and enduring artworks influenced graphic design.
Signature Works That Sum Up The Times
From animated film titles and Art Deco posters to the London Underground logo and typography, the book illustrates how these designers’ creations not only set trends but also defined the field of graphic design at the time.
Jens Müller and Taschen: Combining Experience with High-End Publishing
The Author’s Background and Achievements
Born in Koblenz, Germany, in 1982, Jens Müller is known not only for his creative work, but also for his academic and teaching roles in the industry. His work on the A5 series on the history of graphic design and his position as creative director at the design agency Optik demonstrate his aptitude for both making and studying design. His observations make this book both authoritative and accessible. Additionally, his authorship of “Logo Modernism” further underscores his authority in the field.
Taschen’s Contribution to Quality Design Books
This book is published by Taschen, which has a reputation for producing artful and high-quality art publications. This book is a great addition to any design enthusiast’s library because of the publisher’s obvious commitment to making art and design accessible.
Book Reviews
“The History of Graphic Design Vol. 1, 1890-1959” is praised by TIME magazine for its ambitious scope, tracing both the growth of the graphic design industry and the larger arc of aesthetic development over time. The review highlights how thorough the book is in documenting the development and evolution of the profession.
Hyperallergic.com likens the book to a magnified map and praises its thorough coverage and in-depth research. The review highlights the book’s deft interweaving of multiple historical strands to show the ongoing influence of world events on visual culture and to illustrate the profound impact these advances have had on graphic design.
Conclusion: Why You Should Read This Book
More than just a book, “The History of Graphic Design. Vol. 1. 1890-1959” is a vital exploration of the field’s past. Its thorough coverage, sumptuous images, and perceptive profiles make it indispensable. This book will enhance your understanding and appreciation of the origins and development of graphic design, whether you’re a student, a professional, or simply someone who enjoys the art of design.
Who Should Read This Book?
This book is for you if you are fascinated by graphic design, its history, or the evolution of visual communication. It is an invaluable resource for designers, students, and anyone else curious about the impact of design on culture. Its interesting and instructive style will broaden your understanding and stimulate your creative process. All in all, “The History of Graphic Design” is not only enlightening, but also enjoyable to read, with a wealth of ideas that bridge the past and present of the field.
Where Can You Buy This Book?
Jens Müller and Julius Wiedemann’s “The History of Graphic Design. Vol. 1, 1890-1959 (Multilingual Edition)” provides a thorough examination of the early years of the field. The book, a 480-page hardcover published by Taschen, is a fine work of art book publishing. Pick up a copy of this unique book to explore the complex evolution of graphic design from the late 19th to the mid-20th century. If you’re interested in how design concepts and aesthetics changed during this period, here’s where to get your copy:
- Get “The History of Graphic Design Vol. 1” from Amazon to learn about the design advances that have shaped today’s graphic arts over the course of more than a century.
- Discover “The History of Graphic Design Vol. 1” on AbeBooks to learn about the origins of the discipline and the pioneers who shaped it worldwide.
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