Understanding the Evolution of Graphic Design from Meggs’ Point of View
“Meggs’ History of Graphic Design by Philip B. Meggs is more than just a book; it’s an indispensable resource for learning the extensive background of graphic design. From its first publication, which was considered a publishing milestone, to its recent sixth edition, this book has remained the authoritative source in the field. Because the author, Philip B. Meggs, has had a significant impact on the academic landscape of graphic design, both professionals and students should study this book.
Updated for the digital age, the Sixth Edition remains an aesthetically stunning reference. It traces the evolution of design from the emergence of writing and alphabets to postmodern design. Rather than simply listing facts, this edition offers a compelling narrative that shows how historical movements and technologies influence contemporary design.
Major Updates and Features in the Sixth Edition
The latest edition of Meggs’ History of Graphic Design has been greatly expanded to include the latest advances in interactive, multimedia, and web design. The additions not only add breadth, but also depth, covering emerging trends and technologies, as well as design in Asia and the Middle East. This edition also places timelines within a larger historical framework, helping readers understand how graphic design has changed in tandem with world events.
This edition includes over 1,400 high-quality photographs and over 100 new graphics, making it both inspirational and educational. It is an important teaching and learning tool because, in addition to these visuals, it includes enhanced ancillary materials such as an instructor’s manual, image identification banks, flashcards, and quizzes.
Graphic Design in the Digital Age and Beyond: A New Era
The sixth edition of “Meggs’ History of Graphic Design” continues the story of how designers have used digital technologies to meet new challenges. It looks at how the expansion of design schools has allowed designers to apply tried-and-true ideas to new visual problems, and how digital technologies have revolutionized the way they work with color, form, space, and imagery.
The book offers an up-close look at forward-thinking designers who have used innovation and digital tools to advance their fields. It shows how these technologies have enabled designers to distribute their work around the world via the Internet, television, and film, transforming the graphic design industry.
Philip B. Meggs’ Legacy and Influence on the Future of Graphic Design
With his thorough and meticulous approach, graphic designer and Art Directors Hall of Fame inductee Philip B. Meggs left a lasting impression on the industry. Anyone who wants to learn or appreciate graphic design must have a basic awareness of the history of the industry, and his work, especially in this book, provides that.
Alston W. Purvis, co-author, adds depth to this edition with his wealth of knowledge in teaching and writing about the history of graphic design. Together, they offer a book that’s more than a historical narrative; it’s also a tool for future invention and a source of inspiration.
About the Author
The late Philip B. Meggs received the Educator’s Award for Lifetime Achievement and was inducted into the Art Directors Hall of Fame. In addition to writing more than a dozen books and 150 articles and papers on design and typography, he was a former contributing editor to Print magazine.
Alston W. Purvis is Professor of Visual Arts and Chair of the Department of Graphic Design at the Boston University College of Fine Arts. He is the author and co-author of numerous books on the history of graphic design.
Summary
An unrivaled resource, Meggs’ History of Graphic Design has been meticulously updated to reflect the state of the industry today, while retaining its historical purity. It is a monument to Meggs’ influence on the profession and a fascinating read for anyone interested in the development of graphic design. This book is an essential addition to any library, whether you are a professional, a student, or simply someone with an interest in graphic design. It offers perspectives and ideas that connect the past, present, and future.
The purpose of this review is to provide an overview of the major concepts and changes made to Meggs’ History of Graphic Design, Sixth Edition. The goal is to inform the graphic design community about this book, which is unique in its readability and educational value. Finally, the book’s distinctive blend of contemporary updates and historical detail makes it an essential resource for learning about the rapidly changing field of graphic design.
Where Can I Buy This Book?
Philip B. Meggs, Meggs’ History of Graphic Design. Pages in hardcover: 696. Wiley, 6th edition (published May 10, 2016). If the comprehensive account of graphic design presented in “Meggs’ History of Graphic Design” piques your interest, you might want to buy a copy for yourself. Here’s where to find it:
- Want a copy of Meggs’ History of Graphic Design? You can buy it at Amazon, where you can learn about the development of graphic design through an engaging narrative and striking illustrations.
- Rather shop elsewhere? Discover the significant impact that graphic design has had on history and space by picking up this book at AbeBooks.
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