How to Build a Strong Brand Identity: Lessons from Identity Designed
“Identity Designed: The Definitive Guide to Visual Branding” by David Airey is an essential resource for anyone involved in the visual aspects of branding. Airey, a respected figure in the design community, offers a comprehensive exploration of brand identity design. Especially valuable for students, independent designers, and entrepreneurs, this book outlines the process of creating a brand identity and highlights the significant impact that thoughtful design can have on business success. Highly praised by prominent figures in the industry, the book skillfully blends theory and practice, enabling readers to create memorable brand identities.
Organized Content
The book is well organized, beginning with a historical overview of the development of branding. Airey then presents a modern assessment of best practices to show that there are multiple approaches to exceeding and meeting customer expectations. A comprehensive understanding of the branding process is provided by incorporating different approaches to conducting research, formulating strategy, developing concepts, and creating touchpoints.
Perhaps one of the most valuable elements of the book is the variety of case studies from internationally recognized design firms such as Lantern, Base, and Underline Studio. These studies serve as more than just illustrations; after each one, key themes are summarized, resulting in learning that is both in-depth and applicable. This strategy makes the content both educational and engaging, helping readers understand the nuances of brand identification in different circumstances.
Fresh Perspectives and Useful Advice
In addition to standard design components such as typography and logos, Airey also considers tone of voice and photographic style, providing a comprehensive analysis of what distinguishes a brand’s visual identity. By emphasizing the importance of consistency and innovation in branding guidelines, the book provides readers with a clear roadmap for successfully implementing their own design initiatives.
Primal Roots is a particularly interesting case study, demonstrating how design can complement and advance the goals of socially conscious organizations. Like other case studies in the book, it demonstrates the powerful relationship that exists between a brand’s visual identity and its overarching goals.
Critical Acclaim and Author Expertise
Renowned names in the design industry praise Identity Designed for its depth of understanding, style, and critical analysis. Its depth, grace, and intelligence are praised by Alina Wheeler and Khoi Vinh, who also emphasize its usefulness as a practical manual and creative resource. David Airey’s skill is evident, the result of his extensive experience running a graphic design firm and his previous highly regarded projects such as “Logo Design Love”.
Hailed as an “inspiring and intelligent resource,” Alina Wheeler describes the book as providing a thorough understanding of the complex considerations that drive unique and enduring design solutions. Khoi Vinh praises not only the beauty of the book, but also the depth and precision with which it explains the identity design process. Luke Tonge praises Airey’s research efforts and calls the book a wealth of insightful conversations and motivational writing.
Bernadette Jiwa believes that “Identity Designed” will become a timeless classic because of its wealth of case studies that illustrate the creative and ideological approaches of leading design firms around the world. Sagi Haviv highlights the book’s intelligent analysis and praises Airey’s keen eye for design perfection.
Overall, “Identity Designed: The Definitive Guide to Visual Branding” is praised for its well-rounded discussion of theory and practice, compelling case studies, and professional recommendations. Because of Airey’s experience and accessible writing style, readers are guaranteed to be both informed and inspired to apply their newfound knowledge to their own design projects. This book gives everyone-students, working designers, and business owners-the knowledge and resources they need to create visually compelling brands.
About the Author
Northern Ireland born graphic designer David Airey is a self-starter. David Airey, Logo Design Love and Identity Designed are three of the most popular graphic design blogs on the web, all written by him. Hundreds of thousands of dedicated readers follow his blogs and are inspired daily by David’s writing. David is also the author of Work for Money, Design for Love, and Logo Design Love.
In Summary
In conclusion, “Identity Designed: The Definitive Guide to Visual Branding” is an invaluable tool that combines analytical understanding with real-world implementation. Its well-organized format, compelling case studies, and expert commentary make it an essential resource for anyone looking to deepen their understanding of brand identity design. Through David Airey’s experience and friendly writing style, readers are guaranteed to be both informed and motivated to apply what they learn to their own design practices. Whether you are a professional designer, a student, or an entrepreneur, this book will provide you with the skills and resources you need to develop striking, memorable visual identities for your business.
Where to Buy?
David Airey’s 288-page hardcover book, Identity Designed: The Definitive Guide to Visual Branding was released by Rockport Publishers on January 22, 2019. This is a helpful resource if you’re interested in visual branding and want to learn more about the concepts and processes that go into creating distinctive brands.
- Interested in this book? Identity Designed is available at Amazon. You’ll learn a lot about creating effective visual identities.
- Prefer a different retailer? Visit AbeBooks to buy Identity Designed. Find out how the book simplifies and breaks down the components of visual branding.
We hope this helps you in your quest to deepen your understanding of branding. This article contains affiliate links, which means we may earn a small commission if you make a purchase through these links. Your support helps us bring you more insightful content. We appreciate your trust in our recommendations.
