Aaron James Draplin’s Draplin Design Co: Pretty Much Everything offers an in-depth look at the world of graphic design through the eyes of one of today’s most influential designers. More than just a showcase of Draplin’s portfolio, it’s a valuable resource for anyone interested in exploring the intersection of design, entrepreneurship and cultural impact.
Aaron Draplin: The Designer Behind The Movement
Draplin has worked with major brands such as Esquire, Ford Motors and Burton Snowboards, and even contributed to design projects for the Obama administration. Known for his authentic, bold and humorous style, Draplin blends traditional graphic design principles with modern trends such as social media and DIY aesthetics. His work resonates with professionals and casual fans alike, making him a key figure in contemporary design.
The Structure of The Book: A Mid-Career Retrospective
The book functions as a retrospective of Draplin’s career, neatly divided into sections covering his projects, including posters, record covers, logos and iconic creations such as Field Notes and the ‘Things We Love’ state posters. Readers get a behind-the-scenes look at Draplin’s creative process and learn about the thoughts that go into his designs.
But this book is more than a visual collection; it’s an educational resource. Draplin‘s commentary is full of humour and sharp observations, making it ideal for both novice and experienced designers. Whether you need a dose of inspiration or practical tips, Draplin’s words will resonate with you.
Draplin’s Approach to Design: More Than What You See
An outstanding feature of Draplin’s work is his ability to show that design isn’t just about the final look – it’s about the whole process. Draplin’s commentary throughout the book emphasises the importance of understanding the cultural and business context of design. His case studies and personal stories remind readers that design is as much about the journey as the end product.
This isn’t just a book for graphic designers. It’s for anyone interested in the creative process, entrepreneurship and the powerful role of visual communication in shaping culture.
Book Reviews
Critics have widely praised Pretty Much Everything for its blend of humour, insight and education. Wired humorously called Draplin “the Bernie Sanders of graphic design” and celebrated the book’s mix of witty commentary, design projects and travel stories. The Globe and Mail highlighted Draplin’s iconic designs for brands such as Nike and The New York Times, and noted how Draplin’s career path, influenced by simplicity and nostalgia, is thoughtfully traced throughout the book.
Barnes & Noble described the book as a “complete package” for a new generation of designers, praising Draplin’s ability to not only showcase his creative process, but also reflect the broader relevance of design in today’s culture. This makes the book both an inspiring read and a practical guide for anyone seeking to understand the evolving landscape of design.
Where to Buy?
If you’d like to immerse yourself in Draplin’s bold and authentic approach to design, you can get your copy from the following retailers:
- Get Draplin Design Co: Pretty Much Everything on Amazon for a comprehensive look at his posters, logos and more.
- Find Draplin Design Co: Pretty Much Everything on Abebooks to access Draplin’s unique design projects and philosophy.
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Publication Details
Draplin Design Co: Pretty Much Everything is a 256-page hardcover book published by Abrams on 17 May 2016. This first edition provides a comprehensive overview of Draplin’s work, complete with stunning illustrations, personal anecdotes and practical insights. It’s a must-have for any design enthusiast, offering both inspiration and valuable lessons.
