The book "Duotone: Limited Color Schemes in Graphic Design," written by Design 360°, provides an in-depth analysis of the duotone printing process and how it has influenced graphic design. The book explores the imaginative use of duotones to create striking and colorful designs, highlighting their ability to create striking patterns and evoke a range of emotions. The limited use of duotone color is poised to become the next big trend in graphic design. It illustrates the versatility and benefits of duotone, including how it can support minimalist designs and improve readability, in a range of applications from digital screen design to packaging and branding. As a publication of the prestigious Design 360°, it is an invaluable book for designers who want to keep up with the latest developments and trends in the world of design.
The development of graphic design from the late 19th to the mid-20th century is thoroughly examined in Jens Müller's book "The History of Graphic Design. Vol. 1. 1890-1959," edited by Julius Wiedemann. This unique book traces the evolution of design from poster art to a wide range of uses in packaging, corporate identification, advertising, and editorial design. With more than 2,500 designs and in-depth biographies of 61 pioneering designers, the book vividly illustrates the relationship between graphic design and socio-cultural change. Published by Taschen, a renowned publisher of art books, this book is an invaluable resource for professionals, students, and enthusiasts who want to learn about the historical significance of graphic design.
"The History of Graphic Design, Vol. 2: 1960-2019" explores the complex interplay between the cultural pulse of society and graphic design. Written by Jens Müller and Julius Wiedemann, this carefully selected book traces the history of the field through changes in society and technology. Featuring more than 3,500 notable designs and 78 groundbreaking projects, the book provides a compelling look at the evolution of design. Organized chronologically, it shows how aesthetics and technological advances have interacted over the course of six decades. Notable individuals such as Paula Scher and Massimo Vignelli are highlighted, making connections between personal genius and larger design revolutions. With its incisive analysis and impeccable printing, this Taschen book raises the bar for design literature.
In "How to Use Graphic Design to Sell Things", Michael Bierut explores the profound impact of design on communication, society and commerce. Drawing on more than 35 projects, Bierut illustrates how design shapes perceptions, drives consumer behaviour and communicates complex ideas. The book highlights not only the aesthetic aspects of design, but also its functionality, offering practical insights for both experienced designers and those new to visual communication. Bierut shares his creative process, revealing successes and failures, while showing how design can evoke emotion, educate and even bring about social change. A must-read for anyone interested in the real-world applications of design.
Logo Modernism by Jens Müller and R. Roger Remington explores the profound influence of modernist principles on logo design, featuring over 6,000 logos from 1940 to 1980. This comprehensive collection shows how minimalism, clean lines and geometric shapes shaped corporate identity during this period. Divided into chapters focusing on geometric, effect and typographic logos, the book also includes profiles of influential designers such as Paul Rand and Yusaku Kamekura. Accompanied by expert essays and case studies, "Logo Modernism" is an essential resource for designers, historians, and anyone interested in the evolution of visual identity.
Aaron James Draplin's Draplin Design Co: Pretty Much Everything offers readers a deep dive into the world of graphic design, framed by Draplin's unique perspective as a leading contemporary designer. More than just a visual collection of his work, it's a retrospective that not only showcases his diverse projects, including logos, posters and the Field Notes brand, but also serves as an educational guide for both aspiring and seasoned designers. Highlighting Draplin's bold, authentic style and ability to blend traditional design principles with modern trends, the book is a rich resource on the cultural and business impact of design. With insightful commentary, practical advice and witty observations, Draplin emphasises that successful design is as much about the creative process as it is about understanding its wider social context.
"Graphic Design School: The Principles and Practice of Graphic Design" is a comprehensive guide that equips readers with essential graphic design knowledge, from basic principles such as typography and colour theory to advanced techniques such as coding and information architecture. Written by David Dabner, Sandra Stewart, and Abbie Vickress, the book is aimed at both beginners and professionals, and offers practical exercises, real-world case studies, and insights into today's digital design challenges, including web, app, and social media design. With a balance of theory and practical application, this book is a valuable resource for staying competitive in today's rapidly evolving design landscape.
"The Graphic Design Idea Book" by Steven Heller and Gail Anderson is an essential guide for anyone passionate about graphic design, offering a blend of practical strategies and creative insight. Organised around key themes such as form, narrative, colour and typography, the book breaks down complex concepts into manageable lessons, illustrated with examples from top designers. It emphasises the power of simplicity and humour in creating compelling visuals. With insights from 50 design masters, this book is both a practical toolkit and a source of inspiration for designers at all levels.